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THE GRAPE VINE
Wine Press


DOUBLE GOLD FOR VON STIEHL STONEY CREEK BLUSH

Highest Honor to Wisconsin’s Oldest Winery

Each one of us strives for lifetime accomplishments that define our work and anchor our legacy. For von Stiehl winemaker, Aric Schmiling, one of the highest accomplishable honors has been to skillfully craft a wine to exceed expected enjoyment levels and bring home an award listed with the highest of honors. This year’s Tasters Guild competition evaluated over 1,800 wines from 12 countries and 34 states/provinces using 40 judges from around the country. Judged in the Tasters Guild “International” Competition, von Stiehl’s Stoney Creek Blush attracted the extreme honor of a “Double Gold Medal”. Listed in the “Tasters Guild Journal” are the following notes:

von Stiehl Stoney Creek 2003 Blush, Wisconsin
Aromas of honey, cherry, rich warm loam and spices. Foch flavors of cherry and peel extracts. A wisp of fine grappa adds to the entertainment. Mild, sweet and good, racy fruit acidity. Serve with pork in a sweet cherry sauce.

The Marechal Foch is a hearty French-hybrid grape known to develop well in the short growing season of the Midwest. Von Stiehl has enriched this variety in a cozy 1.5 acre vineyard on the southern edge of Door County. Schmiling is leading the way in Door County grape growing by attaining this impressive award.

Tasters Guild showered von Stiehl’s wines in gold with this competition awarding their Riesling, Oktoberfest, and Cabernet Sauvignon with Gold Medals. The semi-dry Riesling is von Stiehl’s most popular wine, receiving this medal as its eighth Gold. The Oktoberfest, though celebrated more in the fall, is also a favorite as a semi-sweet white blend of three grapes: Vignoles, Riesling, and Gewurztraminer. Cabernet Sauvignon is a medium-bodied vinifera with intense fruit and soft, velvety tannins.

Bringing home a bottle’s weight in medals, von Stiehl received two bronze awards on its Blueberry and Robust Red from Tasters Guild. The Oakland Community College dished out numerous awards to Schmiling’s wines including silvers to the Crimson Royale and Wisconsin Cranberry, and bronze medals to the Robust Red, Fume Blanc and Golden Harvest.

Von Stiehl Winery is located at 115 Navarino Street in Algoma and is open seven days a week for tours and tasting from 9am to 5pm. For more information, they can be visited on the web at www.vonstiehl.com, or call 800-955-5208.
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2004 VINTAGE SWISS WINE LAUNCH

Predictions of a excellent vintage will help Swiss wine producers regain much of their domestic market and are an opportunity to market exports of some of the country's more unique white wine varieties, writes Kim Hunter Gordon.
The Swiss Federal Office of Agriculture has announced that the 2004 grape harvest is one of the best in recent years. A warm September made up for bad weather in the spring and the summer, said the Swiss Federal Office of Agriculture (OFAG).
“The 2004 vintage was one accompanied by many fears,” explained OFAG’s Philippe Herminjard. He said that until the end of August, bad weather conditions had been pointing to a poor year in both quality and quantity compared to 2003. Fortunately, September was warm enough for the grapes to ripen and be harvested undamaged.
116 million litres of must were collected - 19 million litres more than in 2003 but still 1.5 million litres lower than the average over the last ten years.
According to Pierre Devanthéry, head of the organisation of wine producers in Valais, Switzerland’s largest wine-producing canton, “the quality is excellent - in line with that of the vintage of 2000”.
The announcement follows a survey carried out by Swiss Wine Communication in September which claimed that 70 per cent of the country now consider Swiss wine to be of high quality, compared to 55 per cent five years ago, and that the Swiss are becoming more likely to buy home grown than foreign wine.
Only 1 per cent of Swiss wine is exported. The rest (more than the entire production of New Zealand) is sold domestically, but this is still less than the amount imported from other countries. Domestic producers have been battling with EU and New World wines for territory since the government reduced import tax by 50 per cent in 2003.
Alongside the reported increase in the perceived quality of Swiss wine, the last five years has also seen traditional Swiss grape varieties and techniques being ditched in favour of popular global styles - mainly Merlot and Cabernet Sauvignon reds.
Switzerland has a number of very distinctive white wines, defined by unusual grape varieties that are adapted to the country’s climates and terroirs. They include Petite Arvine, Cornalin and the crossbreed Riesling variety, Muller-Thurgau. But the most widely known white comes from the Chasselas (Fendant) grape – which is grown other countries but only with success, claim the critics, in Switzerland.
Despite a long tradition of white wine production, 2002 saw Swiss winemakers start producing more red. Since that year, the area under Chasselas vines has decreased by a total of 325 hectares (6 per cent). Of these, some 247 hectares have been replaced by red varieties, which the Swiss Wine Producers’ Asociation (SWA) says are better adapted to current consumer tastes and trends.
Claude Alain Chollet of the SWA said that Swiss producers should adapt to changing tastes. “I don’t think it is that people don’t want white wine, but they want something fruitier. I think growers who plant Sauvignon or Chardonnay grapes, rather than the traditional Swiss Chasselas, will find customers.”
But outside of Switzerland, focusing on traditional grape varieties is more likely to be successful. Speaking to BeverageDaily.com Robert Steel of Benson, the largest importer of Swiss wine in the UK, said: “The market is awash with Chardonnay, it’s not worth competing with. [Swiss Wine] should concentrate on its strengths, like Geneva Fendant – which is often better than a New Zealand Sauvignon Blanc at the same price.”
Yet if Chasselas and other regionally unique vines continue to decrease there is a danger that the Swiss wine industry could lose out in the long term. “It’s Switzerland, they’re never going to be able to emulate global varieties,” argues Steel.
He has been pushing for greater investment in the promotion of unique Swiss wine varieties in UK. “There are no big companies to put their marketing power behind it and the country’s wine bodies are disjointed – there is no money,” he said.
If the 2004 vintage lives up to its expectations then it is likely to be the one that defines the future for Swiss wine in the domestic market and, if they can group together, abroad as well.

(c) BeverageDaily.com
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DIAGEO TRUMPS ROTHSCHILD, CONSTELLATION & QUINTESSA BID FOR CHALONE

Diageo's surpise bid wins Chalone

20/12/2004 - Diageo confirms that it has trumped the bid that Domaines Barons de Rothschild, Constellation Brands and Quintessa had submitted to acquire the Chalone Group, reports Kim Hunter Gordon.
After a week of speculation surrounding a ”mystery bidder” which had outbidded Rothschild, Diageo today announced that it will buy Chalone for around $260 million.
The acquisition will give Diageo a portfolio of premium Californian wine giving its US operated Chateau & Estate Wines Division, a platform to rival E&J Gallo, Allied Domecq and Constellation Brands.
Chalone was to become part of a new wine partnership project between Lafite Rothschild, Constellation Brands and the Quintessa Winery in Napa. Constellation was to pay $52 million in cash and contribute its 280-acre Oakville vineyard, while the Huneeus family would contribute its Quintessa Winery and 200-acre vineyard, which is valued at $86 million.
Rothschild, which currently owns 46 per cent of Chalone, was to pay the remainder needed to secure the other 54 per cent. They initially proposed to purchase Chalone for $9.25 a share in May, but increased the offer to $11.75 in November. This was accepted by Chalone on the provision that it could continue receiving offers.
But, Diageo beat the November offer by tendering $13.75 per share. Lafite Rothschild had until Friday 17th Dec to decide whether to match the offer.
With the Mondavi Corporation, another premium winemaking group, recently added to its portfolio, it was unlikely that Constellation would be keen to significantly raise its price for Chalone. Rothschild, on the other hand, has been involved in the growth of Chalone for many years, and may be slightly more disappointed to have lost out. The company was today not willing to comment on the move. The current weakness of the dollar has encouraged American consumers to buy Californian rather than European wine, making a collection of famous Napa estates a desirable asset. The Chalone Wine Company owns 12 Californian vineyards including upmarket brands Chalone, Acacia and Provenance. It produces about 700,000 cases a year.
The world’s number one spirits group, Diageo, has up until now been quieter than its rivals in the wine market. Allied Domecq, the number two spirits group, has in recent years bought up many wine assets such as Montana in New Zealand and Buena Vista in Napa.
Diageo did not, however, bid for the Mondavi Corporation, recently acquired by Constellation Group.
Diageo spokesperson, Isabelle Thomas, said “we have been very cautious with wine. American super-premium wines have seen good growth and these are young brands that we can add value to.” She added that ”we are not going on a spending spree, but when we see something that we think is suitable for us, and the timing is right – we’ll buy it.”
Diageo will pay Lafite Rothschild a termination fee of $2.5 million. The transaction, which is subject to both the approval of Chalone shareholders and the US government, is expected to go through at the beginning of 2005.
(c) 2004 BeverageDaily.com

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Constellation and Mondavi Sign Definitive Merger Agreement

* Constellation Brands, Inc. to Acquire The Robert Mondavi Corporation
* $1.36 Billion Transaction Provides Mondavi Shareholders With Superior Value
* Robert Mondavi Portfolio Remains Intact


FAIRPORT, N.Y., Nov. 3 /PRNewswire-FirstCall/ -- Constellation Brands, Inc. (NYSE: STZ, ASX: CBR) and The Robert Mondavi Corporation (Nasdaq: MOND - News) announced today that the two companies have signed a definitive merger agreement in which Constellation will acquire all the outstanding shares of Mondavi at a price of $56.50 per share in cash for Mondavi's Class A common stock and $65.82 per share in cash for Mondavi's Class B common stock. The total value of this transaction is approximately $1.36 billion, including approximately $1.03 billion of equity on a fully diluted basis plus the assumption of approximately $325 million of Mondavi net debt.
The combination will keep the Robert Mondavi portfolio intact and expand Constellation's fine wine offerings. It also brings together complementary wine assets, including vineyards, production facilities and distribution capabilities that will strengthen Constellation's portfolio and the Robert Mondavi brand. Upon completion of the transaction, Constellation will offer an unmatched wine portfolio.
"This is history in the making," stated Constellation Brands Chairman and Chief Executive Officer Richard Sands. "Constellation and The Robert Mondavi Corporation are two innovative, energetic, and solidly growing companies with a combined total of nearly 100 years of wine making experience. This once-in- a-lifetime combination will preserve and enhance the heritage of both companies by producing outstanding wine for generations to come. I am particularly pleased that Robert G. Mondavi has agreed to remain involved in the business and serve as the brand's ambassador working out of his office in the Robert Mondavi Winery.
"We believe this is a terrific outcome that best serves the interests of Constellation and The Robert Mondavi Corporation employees, customers, shareholders and consumers. We understand and appreciate the long, rich history of the Mondavi family, the Robert Mondavi brand and the contributions of The Robert Mondavi Corporation's dedicated employees. We fully support the fine wine vision of the Robert Mondavi Winery and are committed to further enhancing the prestige of this flagship Winery, as well as giving the Robert Mondavi brand the recognition it deserves throughout the world. We fully expect that as part of the Constellation family the Robert Mondavi name will continue to be associated with the highest in quality and will remain an industry leader," concluded Sands.
"After careful consideration of our strategic alternatives, our Board of Directors concluded that this transaction with Constellation is in the best interests of The Robert Mondavi Corporation's shareholders, employees and the Robert Mondavi brand," said Ted Hall, chairman of the board for The Robert Mondavi Corporation. "The Robert Mondavi Corporation's shareholders are receiving a significant cash premium for their Mondavi investment. This combination will create long-term benefits for the Robert Mondavi brand, as well as for all of the products in the company's portfolio. We look forward to a rapid completion of this transaction and to working with Constellation to ensure the smoothest transition possible."
The transaction will be accretive to Constellation's comparable earnings per share in the first full fiscal year, and it is not conditioned on financing because Constellation has received commitments for the financing necessary to complete the transaction.
The merger agreement, which was approved by the Board of Directors of both companies, is subject to the approval of the holders of a majority of class A shares (other than holders of class A shares who are also recordholders of class B shares), as well as conditions customary to transactions of this type, including governmental and regulatory approvals. In that regard, holders of a majority of the outstanding class B shares have agreed to vote in favor of the merger. In connection with the transaction, The Robert Mondavi Corporation's board announced that it will no longer seek shareholder approval for its proposed reincorporation and recapitalization plan, and intends to postpone its annual meeting of shareholders that had been scheduled for Nov. 30, 2004. The companies expect to complete the transaction by the end of 2004 or early 2005.

About The Robert Mondavi Corporation
The Robert Mondavi Corporation
produces and markets wines under the following labels: Woodbridge Winery, Robert Mondavi Private Selection, Robert Mondavi Winery, La Famiglia, Kirralaa, Byron Vineyards and Winery, Io, Arrowood Vineyards and Winery and Grand Archer by Arrowood. The company also produces Opus One, in partnership with the Baroness Philippine de Rothschild of Chateau Mouton Rothschild of Bordeaux, France; Luce, Lucente, Danzante, and the wines of Tenuta dell'Ornellaia, in partnership with the Marchesi de' Frescobaldi of Tuscany, Italy; and Sena and Arboleda, in partnership with the Eduardo Chadwick family of Vina Errazuriz in Chile. In addition to the partnership wines, Robert Mondavi Imports represents the wines of Marchesi de' Frescobaldi, Attems and Caliterra in the United States. For more information about The Robert Mondavi Corporation and its products, visit the company's Web site at http://www.robertmondavi.com.

About Constellation Brands, Inc.
Constellation Brands, Inc.
is a leading international producer and marketer of beverage alcohol brands with a broad portfolio across the wine, spirits and imported beer categories. Constellation Brands is also the largest fine wine company in the United States. Well-known brands in Constellation's beverage alcohol portfolio include: Corona Extra, Pacifico, St. Pauli Girl, Black Velvet, Fleischmann's, Mr. Boston, Paul Masson Grande Amber Brandy, Franciscan Oakville Estate, Estancia, Simi, Ravenswood, Blackstone, Banrock Station, Hardys, Nobilo, Alice White, Vendange, Almaden, Arbor Mist, Stowells and Blackthorn. For more information about Constellation Brands and its products, visit the company's Web site at www.cbrands.com.

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ART LABELS TO SHAKE UP WINE INDUSTRY


A Californian wine producer is to package its products with labels designed by a contemporary artist as part of its strategy to change how the US wine industry operates.

Knightsbridge Fine Wines has signed a licensing agreement to access certain works by internationally acclaimed pop artist Romero Britto. The firm plans to develop a portfolio of wines bearing Britto's colorful images on its labels and promotional merchandise.
"Romero Britto consistently works to reinterpret the meaning of art and its role in contemporary life," said Joel Shapiro, Knightsbridge chairman and CEO.
"We look forward to working with him to craft a truly unique wine experience for today's art and wine lovers."
Britto's imagery was first commissioned in 1989 for Absolut Vodka's Art Campaign. Subsequent commissions have included Pepsi Cola.
Knightsbridge’s Britto line continues the company's Artist Series of Fine Wines, begun under similar licensing agreements with Guy Buffet and Andy Warhol. By creating new brands linked to internationally known artists, Knightsbridge hopes to maximize brand name recognition at minimal marketing cost.
The innovative packaging concept is part of the company’s plan to revolutionise how companies operate within the wine industry. Knightsbridge believes that through careful marketing and brand presentation, the firm can capitalise on a current oversupply in the small and mid-sized winery industry.
Knightsbridge believes that too many firms lack effective sales, marketing and branding strength. This has created an opportunity for the firm to consolidate and build an efficient operation that can maximize economies of scale and provide a more streamlined and effective sales, marketing and distribution group.
By adopting and applying consumer beverage marketing principles within the wine industry, management believes that it can further enhance operating results beyond what is currently achieved by many small and mid-sized wineries creating a competitive advantage for Knightsbridge.
Knightsbridge has, to date, acquired Bodegas Anguinan Estate Winery and a majority ownership interest in Dominion Wines International, an Australian company that owns several international brands and markets the wines globally. Knightsbridge says that it is currently negotiating purchase and/or partnership agreements with several other wine companies.
The company's joint venture subsidiary owns 50 per cent of the Kirkland Ranch Winery, which is located in the heart of Napa Valley and is one of the largest contiguous properties in Napa Valley, California. More than one million cases of wine per year can be produced in the 56,000-square-foot facility.

(c) 2004 BeverageDaily.com
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LO-CARB BROWN-FOREMAN WINES


BROWN-FOREMAN RELEASES LO-CARB WINES
By Theresa Howard, USA TODAY
Recently, at the chic Mandarin Oriental hotel here, (Brown-Foreman) unveiled One.6 Chardonnay and One.9 Merlot, brands named for the grams of carbs per five-ounce serving. The $9.99 wines, with about half the carbs of regular wines, are aimed not at wine connoisseurs but at the estimated 59 million Americans counting carbs.
.A big factor in the decision to launch the brands was the huge success of low-carb beers, led by Anheuser-Busch's Michelob Ultra in 2002.
"Ultra changed the paradigm but not just in the beer industry. It fueled the whole low-carb phenomenon," says Benj Steinman, editor of Beer Marketer's Insights.
The wines are part of a continuing stampede of food and beverage makers to cash in on what's already an estimated $39 billion market in low-carb products
Just this week, for example, Heinz One Carb ketchup hit stores. It has one gram per serving vs. four for the traditional variety.
"It's one of those no-brainers. When there are other (brands) doing exceptionally well, wine should be participating as strongly," says Andrew Varga, global brand director at Brown-Forman Wines. B-F, perhaps best known for Jack Daniel's whiskey, owns several wine brands including Fetzer and Bolla, and markets others including Korbel and Michel Picard.
The low-carb idea was hatched before last fall's harvest. Winemaker Cara Morrison crafted the wines by choosing the right varietals and "fermenting them as dry as you can" to cut the sugar, Varga says.
The wines — a 2002 Merlot and 2003 Chardonnay — still have a typical alcohol content of 14.5% by volume. They'll be backed by a $5 million ad campaign built on the idea that the only thing drinkers are missing is carbs. The message: "Life is full of compromises. This isn't one of them."
The marketing plan is "brilliant," says food and beverage expert Phil Lempert. The "Supermarket Guru" believes the low-carb craze is already waning but that this brand could outlive it. "They are not focusing on low-carb but instead on the number," he says. "This is simple and smart. It's very smart to name your product with a number so people instantly get it."
(c) 2004 USA TODAY